If we ask ourselves what traceability means within the fashion industry, the answer would be to know who, when and how each one of the parts that make up a garment are manufactured. This allows us to know everything from the beginning until it reaches the final consumer, providing visibility of the fashion supply chain and allowing a better sustainability management by industry players.
According to data from Fashion for Good, the fashion industry is estimated to be responsible for between 2% and 8% of global greenhouse gas (GHG) emissions. And while many commitments have been made to reduce the impact of this industry, it is still expected to fall short of the 2030 emission reduction targets by 50%.
We know that every day, consumers learn more about the origin of the products they consume and the impact they have on the environment as an increasingly important variable when deciding on a purchase. For this reason, surely the fashion industry must adapt to these new demands.
Traceability is the definitive path towards a more sustainable industry and should be an integral part of the sustainability strategy of any brand or retailer that also involves all parties and their responsibility within the consumption chain.
Finally, for companies, it is important to define the appropriate tools to establish this traceability that allows us to obtain accurate and transparent data to offer to all parties and obtain clear results when providing information.