Back in 2008 we visit our first customer in California looking for an ERP (Enterprise Resource Planning) but also struggling on bringing and develop new products. There were many PLM (Product Life Cycle Management) but usually running outside of the company digital core. While ERP is the traditional data backbone of the enterprise ecosystem, PLM continues its transition from a design and engineer tool to a full enterprise application. We identified that both solutions should live together and no in silos. This is where the concept of enterprise cloud fashion platforms begins. We are the alternative to deploy an out-of-the-box combined solution. Look is born on the principle that fashion companies need help on becoming digital and more intelligent.